# Simply Broken

> Frameworks for leaders and builders. Posts written 2011 to 2026 by Amit Maimon,
> including the frameworks written for his firm Asfiro
> while building products, teams, and companies (Socrative, McKinsey, ADP, Lifion). Every page
> on this site is also served as plain Markdown: every post is mirrored under /md/, or fetch
> everything at once from /llms-full.txt.

## Frameworks

- [How to Recruit Better with Case Studies](https://simplybroken.com/how-to-recruit-better-with-case-studies/): What a candidate tells you about themselves is close to worthless. A case study takes the description away and makes them act, which is the
- [How to make better, faster and clearer decisions](https://simplybroken.com/md/how-to-make-better-faster-and-clearer-decisions.md): A structured framework for making better, faster, and clearer decisions. Start with the answer, list your reasons, and pressure-test with co
- [Consultative Selling - the secret to winning complex sales](https://simplybroken.com/md/consultative-sales.md): Consultative selling is the ability to uncover and develop a buyer's true needs — both the obvious and the hidden — and to connect those nee
- [Internal Memos](https://simplybroken.com/md/internal-memos.md): Internal memos are a powerful tool for aligning your team around decisions, changes, and initiatives. Use this template to communicate clear
- [How to verify a project plan will succeed](https://simplybroken.com/md/how-to-verify-a-project-plan-will-succeed.md): Writing great specification documents is both an art and a science. They are not static templates but dynamic tools that align people, clari
- [Fight for your culture so your team grows and wins](https://simplybroken.com/md/fight-for-your-culture.md): Culture change is not a slogan, a training session, or a motivational speech. It is the sum of thousands of micro-behaviors: which tools peo
- [How Great Leaders Create Rhythm, Velocity, and Evolution (The Drumbeat)](https://simplybroken.com/md/the-organizational-drumbeat.md): As a CEO or senior leader, your single most critical skill is creating and maintaining the organizational drumbeat — the rhythm that keeps y
- [Meta-Managing: How to drive compounding growth through your leaders](https://simplybroken.com/md/meta-managing-projects.md): As you advance in senior leadership and have other leaders reporting to you, your management of those managers will determine a tremendous a
- [The Art of Getting Ahead and Staying Ahead](https://simplybroken.com/md/getting-ahead-and-staying-ahead.md): In business, your ability to solve a problem or drive a key initiative to completion drops dramatically once you've hit the last minute. The
- [Writing High-Quality Specifications for internal projects](https://simplybroken.com/md/writing-high-quality-specifications-for-internal-projects.md): Writing great specification documents is both an art and a science. They are not static templates but dynamic tools that align people, clari
- [How to Manage Your Managers](https://simplybroken.com/md/how-to-manage-your-managers.md): Managing managers is one of the hardest, and most critical, transitions in leadership. You're no longer directly running the business. You'r
- [How to execute projects that generate compounding growth](https://simplybroken.com/md/building-the-business-scaling-yourself-and-your-business.md): Running the business keeps things alive. Building the business makes things better and is the key to winning over time. Your success compoun
- [A team contract to overcome mistakes and become a better leader](https://simplybroken.com/md/a-team-contract-to-overcome-mistakes-and-become-an-incredible-leader.md): A framework and social contract for growing stronger from mistakes. Lessons from managing over 700 employees while making mistakes – Resilie
- [Startup fundraising playbook – running a thoughtful competitive auction](https://simplybroken.com/md/startup-fundraising-playbook-running-a-competitive-auction.md): TLDR: Startup fundraising starts well before you are actively raising (lessons from +$100M raised). When done well it is a competitive Aucti
- [The Key for Successful Go To Market: Rational Needs-Based Segmentation](https://simplybroken.com/md/the-key-for-successful-go-to-market-rational-needs-based-segmentation.md): Companies that clearly define their target audience and focus on conquering that addressable market can become very successful, especially i
- [3 Must follow rules for fundraising storytelling](https://simplybroken.com/md/stop-losing-because-of-bad-storytelling.md): Every business story needs to be: Radically Simple. Instantly Credible. Can’t-sleep Exciting. Success in almost every new initiative or star
- [Questions for growth — Introducing Our Growth Assessment Tool](https://simplybroken.com/md/questions-for-growth-introducing-our-growth-assessment-tool.md): Reflection drives ideas, which drive action which drives growth. Reflection starts by asking great questions, deciding which are valuable to
- [Next-Gen HCM from ADP honored with “2019 Top HR Product” from Human Resource Executive](https://simplybroken.com/md/next-gen-hcm-from-adp-honored-with-2019-top-hr-product-from-human-resource-executive.md): The platform also takes wins “Awesome New Technology” at Annual HR Technology Conference Originally published at: https://www.prnewswire.com
- [Why ADP’s Next-Gen HCM Is A Disruptive Force In HR Technology](https://simplybroken.com/md/why-adps-next-gen-hcm-is-a-disruptive-force-in-hr-technology.md): Fantastic to see ADP and Lifion Team continue to progress and make waves in the industry. World leading HR Tech analyst Josh Bersin’s view o
- [My Next Adventure](https://simplybroken.com/md/my-next-adventure.md): Originally published here. Hello world. It’s time for the next adventure. It has been an unbelievable journey at ADP and Lifion over the pas
- [ADP Unveils One Of The More Exciting HCM Systems I’ve Seen.. And More](https://simplybroken.com/md/adp-unveils-one-of-the-more-exciting-hcm-systems-ive-seen-and-more.md): Have been quite for a bit, busy with big creation at work, here is a recent analyst review of what we have accomplished so far. As always fe
- [How Self-Managed Teams Can Resolve Conflict](https://simplybroken.com/md/how-self-managed-teams-can-resolve-conflict.md): Originally published on Harvard Business Review. In a traditional team structure, conflicts can be escalated to the boss to resolve. Can’t a
- [4 Ways to Guide Your Employees Toward Empowered Decisions](https://simplybroken.com/md/4-ways-to-guide-your-employees-toward-empowered-decisions.md): Originally published on Entrepreneur Magazine. Traditional top-down management can create a single point of failure within each department:
- [How One-Person Businesses Will Transform Corporate America](https://simplybroken.com/md/how-one-person-businesses-will-transform-corporate-america.md): Not so long ago, taking a trip to New York City meant riding around in yellow taxis and staying at the Plaza Hotel. Now, for many, it means
- [Top-Down Management Structures Are Crumbling– How Will You Adapt?](https://simplybroken.com/md/top-down-management-structures-are-crumbling-how-will-you-adapt.md): Originally published on CEO.com. Not long ago, employees succeeded in the workplace by producing consistent, high-quality work as specifical
- [3 organizational structure changes to strengthen your startup’s tech team](https://simplybroken.com/md/3-organizational-structure-changes-to-strengthen-your-startups-tech-team.md): Originally published on Ventureburn.   Hiring experienced technologists is difficult. Many are happy in their current positions, and the oth
- [No Secrets: Why Honest, Frequent Feedback Is The Key To Your Culture](https://simplybroken.com/md/no-secrets-why-honest-frequent-feedback-is-the-key-to-your-culture.md): Originally published on Young Upstarts. Culture will make or break your startup. You can’t just create a company culture, but you can direct
- [Deliver. Automate. Fail Fast. Succeed.](https://simplybroken.com/md/deliver-automate-fail-fast-succeed.md): Originally published on Business2Community.  Software development and startup companies have an almost endless list of things to do. Even if
- [Tracking what students grasp](https://simplybroken.com/md/tracking-what-students-grasp.md): Originally published on MIT News by Rob Matheson December 11, 2014 Tracking what students grasp Socrative mobile quiz app saves teachers tim
- [Improve your startup strategy by focusing on 3 time-horizons](https://simplybroken.com/md/improve-your-startup-strategy-by-focusing-on-3-time-horizons.md): Building a strategy is similar to solving a very complicated problem. The computer science approach to this is break the big problem into sm
- [For developers: How to build a business model and prove your idea is awesome in 10 minutes](https://simplybroken.com/md/for-programmers-how-to-build-a-business-model-and-prove-your-idea-is-awesome-in-10-minutes.md): So you have an awesome idea and you know it’s going to make a lot of money, but for some reason not everybody believes you. Well, first of a
- [Build a Minimal Viable Product (MVP) by focusing on User Stories NOT features](https://simplybroken.com/md/build-a-minimal-viable-product-mvp-by-focusing-on-user-stories-not-features.md): When building a Minimal Viable Product (MVP) the goal is to build something as quickly as possible, release it to the world and get feedback
- [How to add value to your customers not your product: The value creation and capture model](https://simplybroken.com/md/understanding-value-creation-and-value-capture-part-1.md): The goal of this post is to help breakdown value creation and value capture. At first glance we can see that there is more than one way we c
- [Product management in 5 simple steps](https://simplybroken.com/md/product-management-in-5-not-so-simple-steps.md): My goal in this post is to break down the main activities great Product Managers do and briefly discuss each. This is meant to help organize
- [A simple model for feature prioritization](https://simplybroken.com/md/product-management-a-simple-model-for-feature-prioritization.md): In this post I hope to quickly break apart the feature prioritization process. My goal is to help make prioritization more of a science and

## Pages

- [About](https://simplybroken.com/md/about.md): Why this site exists, and who writes it
- [Investing](https://simplybroken.com/md/investment-portfolio.md): Companies Amit has invested in

## Optional

- [Full content](https://simplybroken.com/llms-full.txt): all 35 posts and both pages as one Markdown file
- [The advisor](https://simplybroken.com/agent/SKILL.md): a skill file that applies these frameworks to your situation