Frameworks and fire to scale

Ceilings broken

1. 1

   Turning around a low growth startup to reach profitability

   Growth hides the leaks. Profitability is not a cost exercise: it is finding the parts of the machine that were not built or working poorly, then iterating at high velocity to make them work well, driven by data and AI.

   • the rhythmset the drumbeat
   • the splitrun the business and build it at once
   • beforeverify the plan before it starts
2. 2

   Hiring leaders that are true owners and drive results

   The first team got here by doing what you asked well. The next one has to decide things you will never see. Most founders hire for the job they can describe, then keep making the decisions anyway, which teaches the new team to wait.

   • the hire itselfrun a real case study instead of an interview
   • the week aftermanage managers, not work
   • the year aftermeta-manage so their decisions compound
   • the first failurea contract for when they get it wrong
3. 3

   Raising tens of millions in funding

   Raising a high quality round requires it all: results, a strong narrative, fantastic storytelling, and the right introductions at the right time.

   • the processrun it as a competitive auction
   • the narrativethree rules for the story
   • the year beforewhy the last twelve months already decided it